Bollywood superstar, Mr. Shah Rukh Khan is entering the property market of UAE with a new role of property developer. He is conceptualizing a series of buildings in the emirate of Ras Al Khaimah in the United Arab Emirates (UAE). His first project is called Shah Rukh Khan Boulevard and is located on the island of Al Dana in Ras Al Khaimah. Covering an area of 1,700 sq km, Ras Al Khaimah is among the five emirates that form the northern emirates of the UAE and lies along the border of Oman. Though Bollywood actors have endorsed real estate projects in the UAE, this is the first time that a celebrity is developing a property himself.