Realtors are now taking a more efficient and cost cutting route in the development of their projects. They are trying out new strategies to improve margins. While some are procuring expensive capital goods directly from manufacturers, others are going to China to get high quality yet cheaper material. In the last one year, developers have seen their margins shrink progressively with input costs going up tremendously. Margins for developers were high in the 60-70% range for most projects (and over 100% in some) a couple of years back. Today, they are down to about 30-40% across India, says Mr. Anuj Puri, chairman and country head, Jones Lang LaSalle Meghraj (JLLM).