News & Views on Indian Real Estate

Monday, October 20, 2008

IIM K holds Horizons 2008 Focuses on Real Estate Retail and Media sectors

The Industry Interaction Cell of Indian Institute of Management, Kozhikode organized Horizons 2008 - its annual management conclave Horizon’s 2008 on October 10-12, 2008. The conclave revolved around the theme – ‘Looking East – Redefining Global Dynamics’. The primary focus of this three day event was on the Real Estate, Retail and Media & Entertainment Sectors.

“The event saw a record number of twenty five speakers across three industries come together – the highest to congregate for any event across all B-schools”, shared IIM K.Mr. K Thiagarajan, CEO, Maytas Properties was the Chief Guest at the conclave, delivered the inaugural address on emerging real estate opportunities. Starting with a brief history of the realty sector in India, Mr. Thiagarajan spoke about the current scenario and emerging trends and formats of realty products. He lamented about the talent dearth in the industry and opportunities in terms of career in the realty sector.

Ms. Sathya Saran Editor, DNA-ME, former editor of Femina 1993-2005, a women’s journalist since 1979, shared her experiences on the various phases of change of the Indian women and the role of media in the same. Citing numerous examples from her long career, she related the success and failure of many international luxury brands in India with their media partnerships. Ms. Sathya also emphasized on important factors as distribution channel, customer service and understanding the buying patterns of Indian consumers which, according to her, many reputed international brands failed to understand making them unsuccessful.

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