Realtors like Akruti, Kalpatru, K. Raheja, and Nirmal Lifestyle have joined hands with about 200 brokers to form 'The Real Club'. According to Mr. Sandeep Sadh, realty consultant and founder-coordinator of the club said, "People associated with this industry are not looked upon favourably. Our attempt is to bring professionalism in this industry and offer good services." But housing activists have dubbed this move as a form of cartel to resist lowering realty rates. "Their aim is to form a pressure group so that realty rates are not lowered,"said an activist. However, Mr. Sandeep Sadh remarked that it is 'purely a business network'.