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Friday, June 20, 2008
High Real Estate Prices hit Adidas India Plans
Expansion plans of footwear and apparel major Adidas India has been hit by high real estate prices ruling in the country. The company’s was planning to increase the number of retail stores from 325 at present to 450 by the end of 2008. It operates the stores through franchisee route. Talking about real estate prices, the prevailing rentals were not realistic. Since the rentals at the moment were more than 20 per cent per square feet. In some cases it was around 40 per cent per square feet. Adidas was not keen to spend that high an amount since the brand was not new to India. They have been in India for the last 13 years.
very informative, thanks!
High real estate prices are affecting everybody.
Adidas was planning to increase the number of retail stores from 325 at present to 450 by the end of 2008. But increase in real estate price has affected its plan very badly.
Raw material prices of real estate is increased and also the interest rate on house loans, Inflation rate is on its highest point. Everything is against the real estate market.