Real estate companies are now trying their hands at new sectors. Realtors like Parsvnath and DLF forayed into telecom and now SRS is entering into fashion. SRS Group, one of India's leading real estate developer with business interests in real estate and township development, multiplex cinemas, retail, hospitality and aviation sectors, has announced its definitive plans to foray into retailing of branded apparel by launching the first exclusive apparel retail store under the brand - FASHION WEAR, at Crown Interiors, Faridabad, Haryana. The group also plans to build and operate 15 metro based hyper markets with an area of 50-80,000 square feet each. The total area under operation is expected to be around 15,00,000 square feet by end the end of the year 2009.