How did you first become aware of google.com? Was it by watching Harbhajan Singh bowling something related to this name in a cricket match or perhaps did a friend tell you about this great search site? Were you are looking for tall man or did you notice a sign of a company with the apparently unrelated name in search business? Branding has been a part of the Internet since commercialization began.

Brands are one of a company's important assets. Brand value becomes important when competitive forces come into play. It perhaps has no relevance in a monopoly situation. Branding provides connection with the consumer which is crucial in any competitive market. Building a Brand is about (1) what you stand for and (2) the value that brings to those exposed to your brand. If what you stand for is a value system that others want, and want to identify with, you will be able to make your brand easily recognizable.

Most of the real estate players in India have a negative image. So the real estate players in India are developing new ways of introducing its brand, taking the help of sponsored events, brand-building proposals, tie-ups and high value advertisements. They are doing all these to rectify the negative image in the market. Firms that remain locked in the tunnel vision of customary branding, there performs will fail to see the disaster, fail to understand it, fail to act on it, and finally find their brands suffering.On the other hand, firms that expand their view to include social-paradigm based practices will see the crisis developing, be able to understand it, test it and with approaches, it will address as well seize competitive advantage and profits from its resolution.

Brand building has become the need of an hour with the increasing number of players in the space and with those emerging as national region players in order to cut across the rivalry. As many groups are listed on the stock market, it’s not necessary to follow so as to uphold an incessant touch with their investors. Rising stock listing rush is also fueling those who are unlisted.

Everyone in the real estate industry is making tangible efforts to craft their brand image and be the best among all. Almost all the realty companies have doubled their branding expenditures. The investments towards the reasons are backed by the growth in the sector and eventually the authentic performance of all the companies and are heavily enjoying the sale in black. Almost all the companies witnessed a quantum jump in profits (by more than 50 per cent).

Day by day the Indian consumers are becoming more demanding and with the increasing contribution of global investors, branding is become essential and real estate is no exemption.